8/6/2023 0 Comments Best hoa newsletters![]() ![]() Not all platforms will allow you to embed video directly into a newsletter. The key is to create videos that are easy to make, and easy to view. Short videos can engage your owners in ways that text simply cannot. Videoĭon’t let this medium intimidate you. Give them a chance to connect by sharing recommendations for books, movies, baking recipes, etc. You could also feature photos of HOA-approved renovations or architectural changes that owners have recently completed.Ĭommunities have been unable to get together because of the global pandemic. Pet pictures are easy, and most pet owners will be more than happy to share their cutest pet photos. You could devote a section entirely to HOA owners, and have dedicated themes for each quarter. News from ownersĬonsider soliciting news from the people who live in the community. There are several free and low-cost programs that will allow you to make captivating infographics that can be incorporated into your newsletter. They are great for sharing “how-to” advice about maintaining a lawn or fixing a leaky sink, a quick overview about how to run for a spot on the board, simplifying complex processes, or displaying data or survey results. They use engaging visuals to communicate information quickly and clearly. Infographics are accessible, attractive and versatile. But, if you’re willing to put in the work, your audience will appreciate what you produce. The downside is that designing something more creative will take time and effort. However, creating a truly unique newsletter can yield exceptional results. All of these programs have free account options.īuilding an online newsletter from a premade template is sufficient for many HOA communities. If you’re unsure about which program to use, Mailchimp, Constant Contact, and EmailOctopus are all excellent options. Having access to this information helps you determine if people are reading what you write. It’s impossible to tell how many owners read a paper newsletter, but many online newsletter platforms tell you exactly how many recipients opened the digital newsletter. But if your owners are comfortable online, take your newsletter there.Ĭommunication experts understand the value of a good newsletter, and they have found that email marketing has proven to be significantly more successful than social media marketing. If your community doesn’t use the web often, then stick with physical newsletters. It’s easier, cheaper and faster to post and find information on the web. Consider taking your newsletter onlineĪlmost everyone and everything is online. Encourage them to do something as simple as take garbage cans in on time, or something as big as run for a spot on the board. Newsletters can also be used to motivate your owners to take action or get involved. They are more appealing and more friendly than a formal notice or email, and they can incorporate multiple voices in one document. Newsletters provide important updates, news and stories in an accessible format. Unlike social media, they ensure all recipients (in this case, owners) see the same things. Newsletters can play a big role in building community. This article aims to give you some original ideas and help make your HOA newsletter a hit. But, a well-written, well-designed newsletter can be both affordable and engaging. We’ve heard all of these concerns before, and they are valid points. “No one reads it.” “It’s too much work.” “We can’t afford it.” Some HOAs may be skeptical about launching or reviving a newsletter. Accessing Documents & Resident Information.
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